I’m what some might call a social media junkie. I read blogs endlessly, stay glued to Twitter, and download all of the hottest apps on my iPhone. It’s easy to get caught up in the echo chamber and forget that the general population doesn’t keep up with this stuff.

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I’ve scoured my Twitter feed to highlight a few of my favorite blog posts from the week. Happy Friday!

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As marketing budgets continue to shift toward digital campaigns, and the economy continues to fluctuate, executives are consistently looking for new ways to understand where their dollars are being spent…

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Note: This is a guest post for the Arizona Interactive Marketing Association (AZIMA). I was asked to write a recap of AZIMA’s April webinar, titled: Leveraging the Latest Tools for Effectively Creating, Marketing and Distributing Media Content.
Most of us have likely heard the phrase “content is king” in regard to online marketing.  The April AZIMA webinar featured digital media content creation and distribution tips from Chance Carpenter, Founder of Essential Event Technologies, and Matt O’Brien, Founder of Mint Social. These two …

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