Lemonade, the brainchild of Erik Proulx, is a short film about 16 advertising professionals who were laid off, but turned the situation into a positive by pursuing their true passions…

Read on »

I just stumbled upon this amazing video of New York City. The Sandpit is a short film by Sam O’Hare, and features time-lapse and “miniature-style” effects…

Read on »

In February, I participated in the inaugural HAPPO, a Twitter-based initiative that stands for “Help A PR Pro Out.” It’s time for Round 2, which features the collegiate class of 2010 and recent grads. During the first HAPPO, I attempted to attract employers by creatively summarizing my professional experience. And that didn’t work. So, I asked a few of my friends and colleagues for help…

Read on »

My friend Matt Simpson, aka ScribeDevil, has provided some great advice for professionals looking for a job in the social media industry. Matt recently transitioned into the industry after successful careers in copywriting and journalism. There are plenty of smart, capable individuals competing for these highly-coveted positions, so how can you standout from the crowd?

Read on »

Note: This is a guest post for the Arizona Interactive Marketing Association (AZIMA). I was asked to write a recap of AZIMA’s April webinar, titled: Leveraging the Latest Tools for Effectively Creating, Marketing and Distributing Media Content.
Most of us have likely heard the phrase “content is king” in regard to online marketing.  The April AZIMA webinar featured digital media content creation and distribution tips from Chance Carpenter, Founder of Essential Event Technologies, and Matt O’Brien, Founder of Mint Social. These two …

Read on »